The Chinese electric vehicles are now making their way into Europe and are aiming to win the sales volume from manufacturers such as Volkswagen which are looking to sell higher volumes of vehicle. But Mercedes, BMW and Audi cannot afford to get complacent as the companies will be coming for the upmarket manufacturers too.
The premium markets however are going to be a lot more difficult to target as it is going to be difficult to compete with the status symbols which Audi, BMW, Mercedes and Porsche have become over the years and the nameplates BYD, Aiways, Xpeng or NIO may not have the same impact.
It has been said that the share of the Chinese manufacturers of the battery electric vehicles in Europe may rise to about 15% by the year 2025 from 5% that it is right now. The big carmakers of Europe are currently hamstrung by the EU CO2 regulations which are in favor of the bigger, expansive and higher profit market electric cars and therefore seem unable to compete with the mid-price challenge and are even less inclined to contemplate a rise of the cheaper electric runabout.
It is difficult to believe that the EU policy which is going to hollow the industry out and cause many job losses will be going unchallenged.
Also read : GM to install 40000 EV chargers (evworldnews.com)
The market is vulnerable and the brands have been notching up impressive sales which are based on the high-standard equipment levels and have prices which are below the competitive companies.
Chinese electric vehicles are going to go unopposed from the European electric vehicles. The earlier hurdles such as quality which were being faced by the ICE versions of the Chinese electric vehicles will not be faced by the electric vehicles as they have a superior quality in the recent past due to better manufacturing.