Electric Vehicle startups finding it difficult to gain ground

Government has recently cracked down on the makers of electric vehicles as there have been allegations of flouting norms. This has made the auto-component suppliers become very cautious. Many established makers who had been diversifying into the EV segment are now only placing their bets on the major legacy players as they have emerged to be a lot more reliable than Electric Vehicle startups.

EV industry has been coming under fire since many months following FAME-2 subsidies suspension by the government to over 5 companies for defying of rules on the localization. Resultant, many startups are either overshooting their new product launch deadline by many months or are struggling to ramp the production up. Some of the others such as Simple energy, Oben Electric and Matter have been seeing their debuts getting delayed by 10 months to a year.

A proprietor of the company which makes electrical and electric component has said that being a component manufacturer, there are many investment companies which have to be made specifically for a customer. These are customized products. These are not products where one size is going to fit all the needs.

As over half of the Electric Vehicles are made outside of the factor of the vehicle maker, the component makers carry all the responsibility of supplying the parts which help in putting a product on the production line. The component suppliers have to invest in the production of the products which match the requirements of the vehicle maker precisely.

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Another Electric Vehicle startup owner said that it is difficult for them to secure supply chain and that is now leading to delays. Most startups are not able to be in line with the competition but are also not meeting their own projections either due to this. That is a major problem for the electric vehicle industry.

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